Breast Augmentations are still popular, but natural is the trend for 2024

Breast Augmentations are still popular, but natural is the trend for 2024


Breast augmentation is one of the first surgeries that many will think of when they think about cosmetic surgery. This type of procedure has been around for many decades and has generally been a popular choice, however, though this procedure still has popularity, many are now turning to smaller implants or other options, such as using the patient's own fat.

Why the change?

There has been a shift in beauty standards in the last decade. The 00s were all about being very slim and having bigger breasts, so augmentation fits in perfectly. Even in the 2010s, there were many trends around heavy makeup, the Kardashian bums, and the idea that we could all get the look too. However, since the pandemic, there has been a big push for ‘natural’ beauty. Many want to have skin that looks flawless without makeup, and bodies that still have harmony and match the current ideal of the hourglass figure, but not have looked like it was done by a surgeon.

This could be why many who opt for augmentation are now going for a smaller implant, or why an uplift is rising in popularity. Having a smaller implant can give a fuller look, whilst the breast still has a natural appearance. Uplifts can have this same impact, by creating a more youthful-looking lift.

In recent years there have also been some developments in breast surgery. A fat transfer procedure uses the body’s own fat (obtained through liposuction) and injects it back into the breast to add fullness. This cannot add more than a cup size or two of fullness but is completely natural as no implant is required. This can also be a great way to tackle any stubborn pockets of fat on the body in the same surgery (combination surgery).

Why are breast reductions more popular?

With the changing of beauty standards, bigger breasts are not as popular as they used to be. Many find them difficult to live with day to day as they can cause back pain, and make it hard to find any clothes that fit or suit their body. This does not only apply to those who naturally have larger breasts but those who have had larger augmentations in the past.

Knowledge about breast reduction is also more available than ever. Many people use at least one form of social media, and social media algorithms respond to what we engage with. Whether that is adverts for DD+ bras or a post about trying to find appropriate work clothes with a larger chest, the algorithm will note that you engage with content centered around larger breasts. So, the next time you go on the app, you may be suggested related content, such as breast reductions. This could be surgeons on social media making educational content about this procedure, or a regular person who has undergone their reduction speaking about their experience. Rather than actively seeking out information about this procedure, all you have to do is engage with things you relate to, and you are presented with lots of useful information.

Reductions and uplifts also go hand in hand. They are both procedures that remove excess skin as well as provide an uplift to the breast. This, as established earlier, is something that has become very desirable in the last few years. Keeping fullness but reducing things like pain or discomfort for those who have larger breasts.


Even though many more people are having procedures than ever before, some of the more traditional procedures are losing popularity, and new procedures and more natural trends are emerging. This may not be forever - in 25 years we could have the same standards as the 00s again - but for now, the focus has shifted. This is also proof of the range of procedures that are now available to help people achieve their goals. If you are considering any type of breast surgery, please speak to your surgeon to discuss the many options available to you.